Food Tours as a Business
Food Tours are a fantastic way for visitors to get to know a place and enjoy all the best their food and drink scene has to offer. The British Food scene has so much to offer and no longer is British food considered a poor relation to our European counterparts. There is so much good food out there and we want visitors to enjoy it to the max.
A food tour allows people to try out not just one restaurant but several and really give them a feel of the place. People these days are looking for experiences, not material possessions, and good food is loved by everyone. Food Tourism is growing annually and if you would like to be part of that we can help you set up your own.
What we offer
We offer a 7 module course to help you avoid many costly pitfalls in setting up a food tour business and provides a model to follow for a high quality product. Yorkshire Appetite Food Tours have been running now since 2017 and have been enjoyed by hundreds of visitors to the north. We now want to pass on this successful business model so you can provide such an offering in your town. Food tourism is growing every year and there is so much creative and culinary talent out there, there is certainly no shortage of customers nor tasting partners that offer top quality food. Tourists and locals alike enjoy finding new places to eat, places they might not otherwise have experienced
OUR STORY
Kay developed Yorkshire Appetite Food Tours inspired by her experience of a food tour in Chicago in 2011. In 2016, after years of a high stress job, Kay made the leap. Having experienced several food tours, - some much better than others – Kay was ready to introduce Harrogate, now her home, to the food tour. It had a thriving independent food and drink scene and a rich history and culture and so was an ideal setting. But Kay was determined the tour would be of a high quality and so looked to her first inspiration in Chicago. She decided to invest in workshop which would lay down the basics of a food tour and travelled to Chicago in 2017 which led to the creation of Yorkshire Appetite Food Tours that same year.
That workshop saved her a lot of time and effort and costly mistakes and, along with continued post course support, allowed Kay to develop Yorkshire Appetite Food Tours. Since Yorkshire Appetite Food Tours started in 2017, the number of visitors has grown steadily and they have added other tours to their offering. Kay has been joined by a great team of guides and has met such lovely and interesting people along the way.
Kay has used her experience in writing and delivering courses along with her experience of running Yorkshire Appetite Food Tours to create a course which will help you develop your own food experience business. The course will give you the knowledge you need to start your own business and the post workshop consultancy can help you with ongoing support.
What the Course Covers
Preparation.
Basics for your Business including Ethos, Finance and Operations.
Starter.
Creating the tour including Tastings, Route, Script and Guides.
Main.
Up and Running including Sales, Marketing and Systems.
Sides.
Guides including Employing a Guide, Legalities and Good Guiding.
Marketing: Social Media and a Marketing Strategy.
Dessert.
Day to Day Operation.
Coffee.
Next Steps including Goals, Expectation and Support.
The course is delivered in 5 sessions via zoom at a mutually convenient time plus 2 self study modules.
Pricing
Course Pricing
£500 for the course.
Two people from the same business: £800
Payment at time of booking.
Cancellation allowed up until 3 weeks before the course start date. This will be set at time of booking.
COACHING
We offer post course coaching, online by arrangement to help you ease into running your own business and address issues as they arise. This is particularly useful if you have not run your own business before and is particularly useful if you are running it on your own. Businesses require momentum to succeed and it is invaluable to have someone to offer advice and discuss ideas.
PRICES
Coaching is offered at £450 for 6 sessions of 1 hour or £80 per hour
It can be as often as you require.
After completing these 6 sessions of coaching, you can register with us as a Food Tour Operator and advertise on our site.
Frequently Asked Questions
What do I need for the course?
Just the time to give the course your full attention and the commitment to making your own food experience a success. A passion for food, your town and for meeting people are vital ingredients. Whatever your background, you will have skills and knowledge that you can use to help your own business succeed. Our post workshop coaching packages can provide you with ongoing support to keep yourself on track and overcome any hurdles as they arise.
Do I need a lot of money to start this business?
You will need some capital just as working capital to get you up and running e.g. for marketing, for a website but this can be as little as a couple of hundred pounds.
Where does the course take place?
It will be delivered online through zoom.
What will I take away from the course?
You will take away the manual provided and all the course notes for you to be able to refer to while running your own business.
Do I need to do the post workshop coaching?
It is not compulsory, but many do find it invaluable to have that extra ongoing support to push the business forward.
